Boogzel Apparel is an online boutique featuring aesthetic clothing and accessoires ♡

Here you can find inspiration for any aesthetic outfit idea: indie outfits, Y2K aesthetic, soft girl aesthetic, fairycore style, 90's and grunge style, grandmother aesthetic clothes, pastel and artsy outfits 

• Boogzel Apparel started in 2012 in a tiny apartment stacked with edgy clothes and a single laptop

• Now, 10 years later, we’ve outgrown that apartment, moved to France, and today we’re bigger and better than ever. Today we are pleased to introduce you independent aesthetic clothing brand for those who have the confidence to just be themselves.

• Helen Boogzel, the CEO of Boogzel Apparel, in her interview for The Atlantic magazine, said about her brand: "Our clothes are inspired by culture and the internet. Young people create this culture"

  

• Boogzel strongly believes that fashion should be affordable and more sustainable

• Enjoy our FREE Worldwide shipping, Literally, Everywhere!